Priority Software move to Azure from AWS
Posted by Jonathan M. McCoy on 22nd January 2019

Priority Software has decided on Microsoft Azure as its cloud services associate inside the North America, EMEA and Australia.

This is an exchange of strategy for the Israeli ERP issuer who formerly used AWS to provide UK customers.

Why are they now the usage of Azure?

Focus on US market
Priority has a clean recognition on expanding its presence within the US. It these days sold Acclivity, the developers of AccountEdge accounting software. As it scales its operations it desires a cloud service partner to paintings with across all of its areas. That method is now underway.

Andres Richter, CEO, Priority Software said: We’ve launched the entire cooperation with Azure through beginning pilots with several clients inside the UK and our goal markets are US, UK, Australia. This is a brand new initiative with two principal drivers. Firstly, from a technical viewpoint, to offer our customers with a security-targeted answer which takes into attention GDPR compliance and latency, both of which are at the top of IT managers’ priorities as we talk. “

How many Azure areas Priority is using inside the US isn’t known. It is likely no extra than. The declaration will see the employer leverage more of the Azure stack. It also means that they will offer a trusted company inside the US. AWS has lately visible a drop in consider via businesses because of steady leaks of data from its S3 service.

This week FedEx become called out for exposing facts and the latest investigation by means of the BBC confirmed hackers are warning AWS clients about insecure records. The problem isn’t always consistent with se all the way down to AWS. It is considered one of the clients failing to configure offerings nicely. However, the growing belief is that AWS desires to do extra to shield clients using its S3 carrier. ET asked Priority why they have got switched from AWS but they declined to comment especially on the problem.

An international cloud partner is a need to for Priority
That Priority has chosen a cloud vendor for turning in its ERP answers across the globe is a sensible move. Avi Troub, VP International Sales & Channel at Priority Software commented: “We are faced with swiftly growing needs for our cloud ERP services in each North America and Europe and need to, therefore, rely upon a scalable and trusted infrastructure. I am assured that with Azure’s sturdy cloud offerings we can be able to supply new enterprise efficiencies and assist virtual way of life trade. I also consider that we have an appealing offering for Azure’s current channels who are looking for new opportunities.”

The latter statement is interesting. Priority operates in the SME market and has a whole stack of ERP overlaying maximum industries. It is possible to compete directly towards Microsoft Dynamics at sometimes. However, there may be a few Azure companions who might soak up the offer. It will supply them a better hazard of developing the enterprise than delivering the software program both on-premises or from an unknown cloud company

 

Image result for Priority Software move to Azure from AWSWhen questioned in addition Richer replied: “We want to reach Microsoft partners and allow them to decorate their portfolio with our ERP solution. Priority is growing very speedy and wants greater partners to put into effect the system. With Azure, we are able to utilize Microsoft companions that have already got the required competencies to put in force ERP for corporations. Any plans to increase integrations with Azure AI and IoT products will be pushed by purchaser demand and Priority’s product roadmap.”

Microsoft blessings too
For Microsoft, this is some other software program seller that has chosen Azure over its competitors. Priority joins at the least two other ERP answers, IFS and Epicor who each use Azure services. Will Priority take the engagement in addition? Azure will hope so. It can provide IoT and AI products that Richter mentions as well as blockchain services.

Idit Gazit Berger, ISV Lead MEA at Microsoft said: “We are proud to serve the business system management software marketplace and support international ERP providers such as Priority. With Priority’s dedication and strategic method to the Microsoft cloud and with their fast-developing cloud customer base, we have the opportunity to step up and assist design and deploy the satisfactory possible solutions for Priority’s cloud ERP clients. This, in flip, will assist to empower trade and initiate new business opportunities.”

Priority ERP is utilized by 8,700 customers throughout 40 nations, even though most of the people of these are based totally in Israel. Priority has among one and hundred clients inside the UK. A figure that turned into discovered at its user conference inside the UK final year. In the USA the numbers at the moment are obfuscated barely by means of the 75,000 customers that Acclivity brings to the desk. There isn’t any point out of whether the next technology of AccountEdge will also run on the Azure cloud.

What does this mean
Priority is setting its building blocks in place for enlargement. There is currently no proof that its efforts in the US are paying off significantly however it’s far nevertheless putting in place its employer there. This strategic partnership with Azure needs to help. It needs to begin unveiling clients wins and will no doubt accomplish that for the duration of 2018.

If it could also enlarge its channel to consist of some Azure partners it’s going to deem the connection a fulfillment. It may also trust that the Microsoft ecosystem will provide a more skilled listing of partners with enjoying in handing over ERP solutions than Amazon. This may be another reason for the switch.