You may also have imagined what it’d be want to be an Olympic athlete; maybe you’re into snowboarding, so you’ve supposedto snowboardg down steep mountains with sharp curves at enormously rapid speeds. But have you ever concept approximately what it might be want to ski down the same slopes, at over 60 miles in step with hour, while you handiest have three percent of your vision? Menna Fitzpatrick, an 18-year-old visually impaired Para alpine skier, reviews whenever she units off down a mountain. Now, thanks to a very clever Instagram account (@SeeLikeMenna) from Toyota, fans can genuinely start to consider what it wants to teach for the Paralympics.
Toyota worked with Saatchi & Saatchi, Dentsu, and Archer’s Mark on this most recent mission, using a three percentage vision filter out to give viewers a feel of what Fitzpatrick’s life is like. The Instagram account features numerous snapshots; however, the movies are stunning. In the one’s quick clips, viewers genuinely experience what it’s like to be without sight. Fitzpatrick’s either speeding down snowy guides with little to no vision or strolling past due at night time or early in the morning. You can listen to Fitzpatrick’s sight manual, Jennifer Kehoe, shouting out commands and assisting Fitzpatrick along the way in one post. It’s an attractive, nearly heart-stopping revel for the viewer and a unique window into the existence of Paralympic athletes.
The social media factor is part of Toyota’s large “Start Your Impossible” campaign running for a few weeks, with advertisements at some stage in the Super Bowl and the Winter Games. For the Olympics by myself, Toyota created seven new promotions for the campaign, many of that have similar messages of strength and perseverance from athletes with all extraordinary backstories. Toyota additionally created a 360 immersive video enjoy. There’s also a 60-2nd movie that introduces visitors to Fitzpatrick, sans three percentage vision clear out
