The ultra-modern phone OS records from Kantar Worldpanel ComTech for the three months ending April 2016 indicate Android continuing to make 12 months-on-year gains across many areas, though that trend is slowing. Within the EU5, Android accounted for seventy-six of cellphone income, up 5.8 percent from 70.2% in the three months finishing April 2015. Android percentage accounted for 67.6% of smartphone income in the US and 78.eight% % in China.
Europe’s five largest markets include Britain, Germany, France, Italy, and Spain. Web Job Posting
“Android’s gains endured in numerous regions such as the EU5, US, and China; however, the price of increase has slowed,” stated Lauren Guenveur, consumer insight Director for Kantar Worldpanel ComTech. “Within the EU5, the yr-on-year increase between March 2015 and 2016 changed to 7.1%. That wide variety dropped to five—8% pts for the April-to-April time frame. What’s extra? We see a zero, simplest. Four percentage point growth for the three months finishing March 2016, up from seventy-five. 6% to 76%.”
“In outstanding Britain, each Android and iOS had better marketplace proportion in the three months ending April 2016. Android represented 58.5% of the marketplace in that length, a benefit of 4.1% yr-on-yr,” stated Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe. “And for iOS, this period confirmed the first increase, in October 2015, although modest at just 0.four%, went from 34.7% to 35.1%. Android gains came from Windows smartphone proprietors switching, a trend that produced nearly 10% of new Android clients, while 21.eight% of new iOS buyers switched from Android.”
In extraordinary Britain, each Android and iOS had a better marketplace share in the three months ending April 2016. Android represented 58.5% of the marketplace in that length, a gain of four.1% yr-on-year,” stated Dominic Sunnebo, commercial enterprise Unit Director for Kantar Worldpanel ComTech Europe. “And for iOS, this period confirmed the primary boom considering October 2015, although modest at zero.4 %, from 34.7% to 35.1%. Android gains came from home Windows smartphone owners switching, which produced nearly 10% of the latest Android customers, even as 21. Eight of recent iOS buyers switched from Android.”
“In city China, Android proportion rose 4.8% 12 months-over-year, and 1.1% period-over-period, to seize 78.8% of telephone sales inside the three months ending April 2016,” mentioned Tamsin Timpson, Strategic perception Director at Kantar Worldpanel ComTech Asia. “At the same time as motion from feature phones to smartphones has slowed significantly in advanced markets like the US and EU5, this nevertheless makes up a significant proportion of phone income in city China. Almost a third of Android users during this time had been buying their first smartphone, in evaluation to iOS shoppers, of whom the best 14% have been first-time cellphone clients.”
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- iOS 10: What’s New and HHow It Affects Cell Testing in in the US, the Android proportion accelerated to five.2%, capturing more than -thirds of telephone income inside the three months ending April 2016,” Guenveur delivered. “Simultaneously, a boom in different arena components has surely resulted from movement from the home windows’ ecosystem or a function phone. Repeat clients power Android gains within the US. Among those replacing their phone, more than 9 out of ten (91.four%) Android customers owned a previous Android device.“
