Android mobile proportion benefit Ramps in U.S., Europe as iOS Ebbs – Kantar (AAPL) (GOOG)
Posted by Jonathan M. McCoy on 12th January 2019

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The ultra-modern phone OS records from Kantar Worldpanel ComTech for the three months ending April 2016 indicates Android continuing to make 12 months-on-year gains across a number of areas, though that trend is slowing. Within the EU5, Android accounted for seventy six% of cellphone income, up 5.8 percentage factors from 70.2% inside the three months finishing April 2015. Android percentage accounted for 67.6% of smartphone income within the US and 78.eight% in China.

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“Android’s gains endured in numerous regions such as the EU5, US, and China, however the price of increase has slowed,” stated Lauren Guenveur, consumer insight Director for Kantar Worldpanel ComTech. “Within the EU5, yr-on-year increase between March 2015 and 2016 changed into 7.1%. For the April-to-April time frame, that wide variety dropped to five.8% pts. What’s extra, we see simplest a zero.4 percentage point growth for the 3 months finishing March 2016, up from seventy five.6% to 76%.”

“In outstanding Britain, each Android and iOS had better marketplace proportion in the 3 months ending April 2016. Android represented 58.5% of the marketplace in that length, a benefit of 4.1% yr-on-yr,” stated Dominic Sunnebo, business Unit Director for Kantar Worldpanel ComTech Europe. “And for iOS, this time period confirmed the first increase seeing that October 2015, although modest at just 0.four%, from 34.7% to 35.1%. Android gains came from windows smartphone proprietors switching, a trend that produced nearly 10% of new Android clients, whilst 21.eight% of new iOS buyers switched from Android.”

In extraordinary Britain, each Android and iOS had better marketplace share inside the three months ending April 2016. Android represented 58.5% of the marketplace in that length, a gain of four.1% yr-on-year,” stated Dominic Sunnebo, commercial enterprise Unit Director for Kantar Worldpanel ComTech Europe. “And for iOS, this time period confirmed the primary boom considering October 2015, although modest at simply zero.4%, from 34.7% to 35.1%. Android gains came from home windows smartphone owners switching, a fashion that produced nearly 10% of the latest Android customers, even as 21.eight% of recent iOS buyers switched from Android.”

“In city China, Android proportion rose 4.8% 12 months-over-year, and 1.1% period-over-period, to seize 78.8% of telephone sales inside the three months ending April 2016,” mentioned Tamsin Timpson, Strategic perception Director at Kantar Worldpanel ComTech Asia. “At the same time as motion from featurephones to smartphones has slowed significantly in advanced markets just like the US and EU5, this nevertheless makes up a significant proportion of phone income in city China. Almost a third of Android users during this time had been buying their first smartphone, in evaluation to iOS shoppers, of whom best 14% have been first-time cellphone clients.”

 

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“In the US, Android proportion accelerated five.2%, capturing more than -thirds of telephone income inside the three months ending April 2016,” Guenveur delivered. “At the same time as boom in different components of the arena has surely been an end result of movement both from the home windows’ ecosystem or a function phone, Android gains within the US are powered with the aid of repeat clients. Among those replacing their phone, extra than 9 out of ten (91.four%) of Android customers owned a previous Android device.”