In a fashion and beauty world dominated by social media, peering a chief emblem embracing consumer-generated content material needs to be no wonder. However, studying a top luxurious logo dedicating a legit social feed completely to its fans and ambassadors is rare. However, that’s what has occurred with the newly launched Chanel Instagram feed, @welovecoco, which brand officers said may be fully populated with content created with the aid of the French house’s splendor devotees.
“Ther and a essential network of splendor and lifestyle influencers in the U.S. Who love Chanel beauty, and the posts they’re developing on Instagram using our merchandise are surprisingly inspiring,” stated John Galactic, president and leader working officer for Chanel U.S. “We need to curate the very first-class in their content on @welovecoco to ignite even greater creativity among our enthusiasts and deepen their courting with the brand.”
The feed’s content material could be a fusion of pix and films mined from the #weloveococo hashtag, inclusive of hyperlapse tutorials, selfies, makeup application Boomerang films, inventive product pictures, and more extraordinary — all presenting Chanel beauty in various innovative iterations.
Some of the creatives who will use their beauty to recognize the way to make contributions will consist of model Salem Mitchell, blogger Ann Kim, illustrator Regina Yazdi, French actress and artist Loan Chabanol, and Chanel makeup artists, which include Kara Yoshimoto Bua, Fulvia Farolfi, Candle Komarovski, and Kate Lee.
“I’ve venerated a post I created for my very own Instagram has been one of the first to be featured on the page,” stated Lee, who has been a Chanel companion for more than a decade and boasts a patron listing that includes Dakota Johnson, Jessica Chastain, and Rooney Mara. “It’s a fantastic platform that showcases how makeup artists, beauty editors, stylists, beauty bloggers, buddies of the house, V, IPs, and regular people incorporate
Chanel beauty into their lives. To have fun the launch on Instagram and encourage content material creators, the French residence is opening the Chanel Beauty House, an immersive revel in all things Chanel lip coloration. The pop-up will be interior an area on Sunset Boulevard in West Hollywood. There might be a non-public occasion on the Beauty House on Feb. 28, and the distance may be open to the public from March 1-four. (Admission is unfastened, and reservations can be made at www.Chanelbeautyhouse.Eventbrite.Com.)
