Masterpiece of Art and Automobile
Posted by Jonathan M. McCoy on 23rd February 2019

MW Group India will gift the 17th BMW Art Car created by means of the maximum renowned American artist Jeff Koons. His advent will be completely exhibited from nine-12 February 2018 at the India Art Fair in New Delhi. Jeff Koons created the seventeenth Art Car for BMW in 2010 with the BMW M3 GT2.

The BMW Art Cars or the ‘Rolling Sculptures’ are original masterpieces of art that show a person synthesis of creative expression and vehicle layout. Since 1975, 19 worldwide artists have created Art Cars based on modern BMW motors in their times, all providing an extensive range of inventive interpretations.

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Mr. Vikram Pawah, President, BMW Group India said, “At BMW we simply don’t build captivating motors, however additionally build and make stronger intercultural platforms that help foster multidisciplinary exchange of inspiring dialogues within the discipline of art, song, layout, and architecture. Designed via first-rate artists of their time, BMW Art Cars are extraordinary examples of the point where charming era, layout, motors and art intersect. With a specific exhibit of the BMW Art Car by means of Jeff Koons at India Art Fair, we bring but some other coveted masterpiece toward connoisseurs and consumers of art. Visitors can be able to find out the layout and innovative procedure of the 17th BMW Art Car at the India Art Fair 2018.”

The BMW Art Cars are a fundamental factor and a middle platform of BMW Group’s cultural engagement. They are precise creations combining vehicles, era, design, and artwork.

BMW Art Car Collection

For over 40 years, BMW Art Car Collection has interesting art and layout enthusiasts as well as enthusiasts of vehicles and generation with its specific aggregate of fine art and revolutionary automobile generation. Several automobiles from BMW Art Car Collection are typically on display at the BMW Museum in Munich, the home of BMW Art Cars, as a part of its everlasting series. The ultimate BMW Art Cars travel the globe – to artwork fairs as well as exhibitions.

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The BMW Art Car collection turned into born when French race vehicle driving force and art aficionado Hervé Poulain, together with Jochen Neerpasch, then BMW Motorsport Director, asked his artist friend Alexander Calder to design a vehicle. The result turned into a BMW three.Zero CSL, which competed in 24 Hours of Le Mans in 1975, in which it quickly became the group’s favored. Since then, 19 international artists have designed BMW models, among them a number of the most renowned artists of our time: Alexander Calder (BMW 3.0 CSL, 1975), Frank Stella (BMW three.0 CSL, 1976), Roy Lichtenstein (BMW 320 Group 5, 1977), Andy Warhol (BMW M1 Group 4, 1979), Ernst Fuchs (BMW 635CSi, 1982), Robert Rauschenberg (BMW 635CSi, 1986), Michael Jagamara Nelson (BMW M3 Group A, 1989), Ken Done (BMW M3 Group A, 1989), Matazo Kayama (BMW 535i, 1990), César Manrique (BMW 730i, 1990), A. R. Penck (BMW Z1, 1991), Esther Mahlangu (BMW 525i, 1991), Sandro Chia (BMW M3 GTR, 1992), David Hockney (BMW 850CSi, 1995), Jenny Holzer (BMW V12 LMR, 1999), Ólafur Eliasson (BMW H2R, 2007), Jeff Koons (BMW M3 GT2, 2010), John Baldessari (BMW M6 GT3) and Cao Fei (BMW M6 GT3).

The BMW Art Car Collection is in no way complete as it stands. The wide variety of exhibits will continue to grow, adding inventive expressions to the gathering.

#17 BMW Art Car Jeff Koons 2010 BMW M3 GT2
The germination of Koon’s collaboration with BMW started out in 2003, while he expressed his desire to create BMW Art Car. Known for his heartfelt appreciation of cars, Koons’ innovative technique for BMW Art Car mirrors strategies, some borrowed from transportation layout and development, which he regularly employs for his creative production. For example, in the introduction of Koons’ monumental sculptures, his studio uses three-D CAD fashions to evaluate the surfaces, assembles them through techniques discovered in motorbike chop shops, and paints them in a way based totally on state-of-the-art automobile portray techniques.

As part of his creative system, the artist collected photographs of race motors, associated pix, vibrant colors, speed, and explosions. The resulting paintings of bright colorings conceived through Koons are evocative of energy, motion, and bursting electricity. Its silver interior alongside the powerful outdoors layout imparts a dynamic look even if it’s status nonetheless.

“These race motors are like existence, they may be effective and there is lots of energy,” stated Koons. “You can participate in it, upload to it and let yourself go beyond with its power. There is lots of energy underneath that hood and I want to permit my thoughts to transcend with the auto – it’s, in reality, to connect to that power”.

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In an excessive collaboration with BMW’s group in Munich for months, Koons melded his talent with sophisticated BMW engineering – to ensure that the seventeenth BMW Art Car became race-geared up for the 24 Hours of Le Mans in 2010.

The artist worked with the BMW engineering and design teams to conduct in-intensity explorations of materials and alertness alternatives that proved to be vital in optimizing each the aesthetic and aerodynamic attributes of the race car. He worked with actual 3-D laptop-aided layout (CAD) models of the BMW M3 GT2 to simulate the utility of the image to the car’s surfaces and evaluate it from all angles.

Koons even donned a helmet and joined BMW’s Rahal Letterman Racing Team for testing in Sebring, Florida. His experience the M3 GT2 at race speed similarly inspired his design. As Koons describes it, he witnessed “the raw unfiltered overall performance” of the M3 GT2 from the seat of a historic BMW M1 race car. Koons additionally drove a BMW M3 Coupe on the circuit to further the dynamic exercising.

Under Koons’ direct guidance and supervision, his BMW Art Car becomes produced in assistance with a crew of BMW engineers and architects at Schmid Design in Bavaria. The undertaking to create the BMW Art Car needed to do with using a mild cloth and a layout that might now not interfere with the racecar’s aerodynamics and weight. Timing changed into additionally a problem, as there has been handiest a -month window among the primary layout sketches and the Paris world highest quality. This is why digital print on car wrapping vinyl turned into used protected via a double clear coating to convey out the coloration. To practice loads of dynamic strains of Koons’ design onto the auto, CAD designs had been translated from three-D into 2D for the printing method and then painstakingly implemented to the complete vehicle in addition to onto person spare elements. Koons layout carries many vivid contrasting hues to speak the aesthetics of energy. The concept design turned into transformed into hard-edged traces of color. Graphics of particles were brought to the rear aspects and again of the car to simulate the strength of the automobile. Furthermore, photo jewelry on the rear of the automobile represents supersonic acceleration.

Jeff Koons

Jeff Koons, one of the maximum celebrated artists of our time, turned into born in York, Pennsylvania, in 1955. Mr. Koons work has been exhibited internationally and is in several public collections, such as the Museum of Modern Art (New York, NY), Whitney Museum of American Art (New York, NY), Guggenheim Museum (New York, NY), The National Gallery (Washington, DC) and plenty of others.
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