Rebecca Minkoff knows which bread her bread is buttered in. Many of her commercial enterprises are focused on partnerships with bloggers, who sell her bags and garments to their collective thousands and thousands of fans. However, one element is having bloggers sit in the front row and create content material. Having them stroll your runway and be the content is a distinctive selling beast. Electricity influencers Chriselle Lim, Arielle
Nachmani of Something Navy, Gala Gonzales, and best friend duo Caroline Vreeland and Shea Marie (hand-in-hand, natch) all walked in Minkoff’s Fall 2016 “see now, buy now” — or “runway to retail,” as in step with the invite — style display. It is not the first time Minkoff has tapped blogger talent for a fashion show: Rumi Neely posed in her Spring 2011 presentation. However, the scale of Saturday’s show became to a complete one-of-a-kind degree. Minkoff closes down Greene Street in the front of her Soho boutique to install rows of bleachers, leaving simply sufficient room for models to squeeze through on a tiny, cobblestone runway.
Pedestrian traffic became allowed, and a healthy-sized crowd of vacationers witnessing one of those crazy, best-in-New-York moments they come to peer had gathered at the back of the barricades (the “open to the general public” factor of the display). There may be a critical gain of showing “see now, buy now” that possibly hasn’t been discussed in-depth that surfaced with the blogger detail. While Caroline Vreeland strolled past in a velvet slip dress layered over a tee, I felt amazed that they had observed something to paint together with her huge bust. But the solution is plain: They already had her length. If a clothier has the whole-size run already produced and available to put on the runway instead of simply a fixed one made inside the tiny sample size, perhaps we should see an improvement in the size range during fashion week.
The clothes — to be had to shop for now, glaringly — had been precisely what Minkoff’s barely boho, barely rock’n’roll purchasers will need to put on When temperatures (in the end) drop. There had been quiet, darkish floral prints in floaty chiffons, leather, and suede separately dotted with rivets and heavy coats with furry accents. One standout look involved a couple of electric blue sequined pants paired
with an outsized matching bomber. The add-ons, Minkoff’s strong suit, have been additionally flawlessly of the second, with decorated guitar straps on boxy fashioned luggage and crushed velvet ankle booties, giving her purchaser the Minkoff spin on fall’s most up-to-date tendencies. Like with Tommy Hilfiger’s Tommy Pier blowout, this isn’t a display layout that would be painted for every dressmaker. But for Minkoff, for whom promoting clothes takes priority over setting trends, she may additionally have found her fashion week stride.
