CEO and former Amazon engineer David Zhao insists that his enterprise isn’t seeking to update or compete with Google at once. Zhao and his crew say they need to reimagine the Android home display.
As a rational count, this means overcoming the modern-day fragmentation in the cellular atmosphere between apps and the cellular internet and among apps. The organization desires to speed up content discovery and challenge the final touch (i.e., reservations and tickets) on cell net or in apps.
Evie tries to emulate Apple Spotlight Search as an app launching device for Android in a few approaches. Zhao explains the employer’s philosophy in a blog post:
We agree that the core solution to this app proliferation and fragmentation problem lies in knowing the relationships among apps, offerings, and content on cell. We want to provide people with an immediate direction to what they need, when, and where they want it—without toggling between more than one app.
In development for about 18 months, Evie indexes app content and provides web search outcomes (via Google). It directs customers to dependent records, such as Entity cards corresponding to local places and leisure content (films, music). Zhao describes all this as Evie’s “motion graph,” such as “more than 50 million entities, 500 million data, and one hundred million deep link connections encompassing apps, neighborhood places, movies, and television shows. Beneath are a few display shots primarily based on several searches I conducted earlier today.
Zhao informed me that Evie would try to deliver the most pleasant available experience to customers, whether on the mobile web or in apps. It defaults to the mobile internet unless a mobile web experience doesn’t exist or otherwise offers the supposed outcome or capability (e.g., Uber). In that case, it will take customers to Google Play for an app download.
“We need to take customers down the direction of the least resistance,” says Zhao. For this reason, an app download is a closing resort as it creates friction and erects user barriers.
Google is similarly working on addressing the cell internet-app divide with App Streaming, immediate Apps, and App Indexing. Evie may also ultimately be able to utilize many or all of these gear as part of its consumer experience.
Evie is quite similar to Relay; however, Zhao is brief in distinguishing his agency’s attempt. “We’re now not an app,” he says, among other things. Evie is not on iOS because Apple doesn’t allow third-birthday celebration launchers. However, it’s running on numerous thoughts for the iPhone.
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The splendid assignment now for Evie is to provide users with a simple and obvious proposition. Metasearch died on the computer because people didn’t see it as higher than Google. So, even though Evie is a seek engine, the corporation might also want to put itself in methods that avoid direct comparisons with Google and alternatively emphasize precise capabilities or use instances, which include the capacity to bookmark any website or seek results from the home display screen.
Similar to the launch of Evie, the enterprise additionally introduced $11 million in investment these days.
